Hailey Bieber has built a public career that extends well beyond her early work as a fashion model. Born Hailey Rhode Baldwin, she moved from runway and magazine appearances into beauty entrepreneurship, launching Rhode in 2022 and turning the brand into one of the most closely watched celebrity-founded businesses. For readers searching for Hailey Bieber, her story is best understood through three connected areas: fashion, beauty and her highly visible family life.
Who Is Hailey Bieber?
Hailey Bieber was born on November 22, 1996, in Tucson, Arizona, and was raised in New York. She is the daughter of actor Stephen Baldwin and graphic designer Kennya Deodato Baldwin. She entered modeling as a teenager and signed with Ford Models before appearing in magazines and commercial campaigns. Vogue has documented how her fashion career developed during her teens and early twenties.
Her family background made her familiar with entertainment culture, but modeling became the foundation of her own professional identity. She worked with major fashion names and appeared in campaigns for brands including Guess, Ralph Lauren and Tommy Hilfiger. Her runway work helped establish her as a recognizable figure in fashion before her later business career expanded her audience.
| Detail | Information |
|---|---|
| Full name | Hailey Rhode Bieber |
| Birth name | Hailey Rhode Baldwin |
| Born | November 22, 1996 |
| Birthplace | Tucson, Arizona |
| Profession | Model and businesswoman |
| Spouse | Justin Bieber |
| Child | One son |
| Beauty brand | Rhode |
Hailey Bieber and Justin Bieber
Her marriage to Justin Bieber has been one of the most visible parts of her public life. The pair had known each other for years before reconnecting romantically in 2018. Justin confirmed their engagement in July 2018, and the couple had a civil marriage in New York that September. They later held a larger wedding ceremony in South Carolina in September 2019. Vogue documented the relationship and the two wedding milestones in detail.
Their first child, Jack Blues Bieber, was born in August 2024. The couple announced his arrival publicly, adding parenthood to a relationship that had already attracted enormous attention from entertainment and fashion audiences.
The constant attention surrounding the couple has also shaped how Hailey Bieber is discussed online. Yet her professional profile has increasingly developed independently of her marriage, particularly through beauty and brand-building.
The Rise of Rhode
The biggest business chapter in her career began with Rhode, the beauty brand she launched in June 2022. The company initially focused on a deliberately edited selection of skincare products and later expanded into hybrid makeup.
The concept was straightforward: create everyday products that combine skincare and beauty without requiring an elaborate routine. That positioning, combined with strong social-media marketing and her existing fashion audience, helped Rhode grow quickly.
In May 2025, e.l.f. Beauty announced an agreement to acquire Rhode in a deal valued at up to $1 billion, including $800 million at closing and a potential $200 million earnout tied to future performance. e.l.f. subsequently confirmed that the acquisition closed on August 5, 2025.
Importantly, the transaction did not remove Bieber from the brand. She continues as Rhode’s founder and serves as Chief Creative Officer and Head of Innovation, while also acting as a Strategic Advisor to e.l.f. Beauty.
💡 Pro Tip: When evaluating celebrity-founded businesses, separate the value of the individual celebrity brand from the operating performance of the company. Rhode’s acquisition terms and reported sales provide more useful context than social-media popularity alone.
Why Rhode Became a Major Beauty Story
Rhode’s growth is notable because it moved from direct-to-consumer sales into major physical retail. In September 2025, Rhode launched at Sephora in the United States and Canada, followed by its U.K. rollout later that year. e.l.f. reported that the U.K. launch became Sephora U.K.’s largest brand launch.
The brand’s international expansion is continuing. In August 2026, e.l.f. announced that Rhode would enter Sephora stores across most of Europe beginning September 30, 2026. That expansion gives the company a much broader physical retail footprint than it had during its early online-only phase.
For Bieber, this is a significant shift in professional identity. She is no longer known only for modeling or celebrity fashion appearances. Her role now includes creative direction, product development and brand strategy.
Hailey Bieber’s Fashion Influence
Fashion remains an important part of her public image. Her street-style looks, beauty choices and red-carpet appearances have regularly generated coverage, while her modeling background gives her credibility within the fashion industry.
She has also become closely associated with a pared-back beauty aesthetic. Her approach to makeup and skincare has often emphasized glowing skin, understated color and simple routines. Vogue has covered her beauty philosophy and the development of Rhode, showing how her personal preferences became part of the brand’s identity.
This connection between personal style and commercial branding is central to understanding her career. The same visual language that attracts attention to her fashion appearances can also support a consumer brand.
Motherhood and Public Life
Becoming a mother added another dimension to her public profile in 2024. She and Justin have generally kept their child away from the most intense parts of celebrity coverage, while still sharing the news of his birth with fans.
Her public life therefore combines several identities: model, entrepreneur, creative director, wife and mother. Those roles overlap, but they are not interchangeable. Her career has increasingly been defined by projects she leads rather than simply by her relationship with another famous person.
📌 Key Takeaway: Hailey Bieber’s career has evolved from modeling into a broader business and creative role. Rhode is the clearest example of that shift, turning her influence in fashion and beauty into a company with global retail ambitions.
Frequently Asked Questions
How old is Hailey Bieber?
Hailey Bieber was born on November 22, 1996. As of September 2026, she is 29 years old.
What is Hailey Bieber famous for?
She is known as a model, beauty entrepreneur and media personality. She is also widely recognized for her marriage to singer Justin Bieber.
What is Rhode?
Rhode is the skincare and hybrid makeup brand founded by Hailey Bieber in 2022. The brand was acquired by e.l.f. Beauty in 2025 in a transaction valued at up to $1 billion.
Does Hailey Bieber still work with Rhode?
Yes. Following e.l.f. Beauty’s acquisition, she remained Rhode’s founder and took on the roles of Chief Creative Officer and Head of Innovation, as well as Strategic Advisor to e.l.f. Beauty.
Does Hailey Bieber have children?
Yes. Hailey and Justin Bieber welcomed their first child, a son named Jack Blues Bieber, in August 2024.
A Career That Keeps Expanding
Hailey Bieber’s public profile has changed considerably since her early modeling years. Fashion gave her an international platform, but Rhode transformed that visibility into a major business opportunity. Her continuing creative role with the brand means her influence now reaches product development, marketing and global expansion as well as style.
For anyone following Hailey Bieber, the most interesting part of her story is the transition from being a recognizable face in fashion to becoming a founder with a long-term role in a global beauty company.
